Improving Life Application Disclosures with Behavioral Science
Behavioral economics research has shown that small details can have a large impact on how a person behaves. As life insurance transitions to using digital and streamlined processes, we must rely more on application form responses. However, traditional application forms can be complicated, confusing, and difficult for applicants to answer easily. Behavioral science concepts applied to redesigned application form questions create a better customer experience and improve the accuracy and honesty of information disclosed. Join us for this episode of the SCOR Innovation Podcast to hear how the research results support the business case for innovating policy application questions to promote better disclosures in life insurance applications. See the full research results in this report. Access the interactive dashboard to explore detailed results data.
Katherine McLaughlin
Katherine McLaughlin is VP, Pricing and Innovation. She works with clients to stay ahead of changing market conditions and new product developments while crafting solutions that achieve their business objectives. Prior to this, she has held various actuarial roles including Data Analytics, Client Solutions, Experience Analysis, and Pricing. She holds a BSBA in Actuarial Science and Finance from Drake University and has been with SCOR for 15 years.
Aisling Bradfield
As Head of Behavioral Science with SCOR’s global research function, Aisling focuses on improving our understanding of policyholder behavior and applying behavioral economics research to gain insights into customer interaction with insurance at all points of the customer journey. Aisling graduated from University College Dublin, receiving a bachelor’s degree in actuarial and financial Studies. She is a Fellow of the Society of Actuaries in Ireland, having qualified as an actuary in 2014. Aisling completed an executive education course in behavioral economics at London School of Economics in June 2019. Aisling is based in Ireland and started working in pricing with SCOR in 2010, later moving into policyholder behavior.
Katherine McLaughlin
Katherine McLaughlin is VP, Pricing and Innovation. She works with clients to stay ahead of changing market conditions and new product developments while crafting solutions that achieve their business objectives. Prior to this, she has held various actuarial roles including Data Analytics, Client Solutions, Experience Analysis, and Pricing. She holds a BSBA in Actuarial Science and Finance from Drake University and has been with SCOR for 15 years.
Aisling Bradfield
As Head of Behavioral Science with SCOR’s global research function, Aisling focuses on improving our understanding of policyholder behavior and applying behavioral economics research to gain insights into customer interaction with insurance at all points of the customer journey. Aisling graduated from University College Dublin, receiving a bachelor’s degree in actuarial and financial Studies. She is a Fellow of the Society of Actuaries in Ireland, having qualified as an actuary in 2014. Aisling completed an executive education course in behavioral economics at London School of Economics in June 2019. Aisling is based in Ireland and started working in pricing with SCOR in 2010, later moving into policyholder behavior.