Around 75% of Americans have trouble taking their medication as directed according to the New England Health Care Institute. Today we’re talking to Matthew Loper, co-founder and CEO of Wellth, an American startup based in Los Angeles, which is using behavioural economics to inspire positive behaviour change for patients with chronic health conditions. In their app, Wellth uses financial incentives to overcome present bias and motivate patients to adhere to their daily care plans and improve their health. The impact on the insurance industry? Saving health plans and providers billions on avoidable costs in high risk populations, including those in Medicare and Medicaid.